We all have heard of Goo.gl the public URL shortener by the company Google, but now I believe there is a lot of crowd for the shortener as it went public recently. The reason is that they have another URL shortener now.
The company has registered the short domain called G.co which is a top-level domain (.co) and the company says that it would be used exclusively for the company uses as for the public they have already done the work. If you go ahead and check this link on the web you would be seeing this page.
W e already see Google launching Google + and now this new domain which is somewhat like the one that is use by Twitter t.co.
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